Keeping up with all digital marketing 1on1terms being thrown around these days can seem like a daunting task. But this is one of those things that you can never risk skimping on when looking forward to running successful digital marketing1on1campaigns. After all, it can make it difficult to keep up with conversations about 1on1 marketing.
If you’ve been looking for a way to improve your digital marketing vocabulary, or your want to find a marketing glossary, you’re in the right place. Here is some of the most important Marketing 1 on 1terms every digital marketer should know.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is undeniably one of the most common marketing terms 1 on 1 digital marketers encounter. To put it plainly, SEO entails increasing the amount and quality of traffic to your website from unpaid web search results. The ‘unpaid’ part is important since SEO excludes paid search.
With SEO, you need to be aware of the phrases that search engines uses to index webpages. The catch is in researching more about your target audience and determines the keywords they use to search for your products or services. Take this as the opportune time to find out more about your lookalike audience.
Conversion rate in the world of online marketing 1on1 is merely the percentage of customers or prospects that take a specific action. This can be anything from opening an email to signing up for a demo. Since most marketing efforts focus on compelling a customer to take that next step in the sales funnel, conversion rate will always remain to be an important metric.
As a marketer, you need to contextualize rate data. After all, the average conversion rates tend to vary greatly on marketing channel and industry. Always take it upon yourself to leverage attention-grabbing buttonas they significantly increase the conversion rate.
The above are merely some of the Marketing 1on1 terms digital marketers ought to be aware of before getting started. Other terms worth looking into include responsive design, search engine marketing (SEM), search engine results page (SERP), Clickthrough Rate (CTR) to mention a few.
While it takes time before you finally master these marketing terms, it pays off when you start your digital marketing campaign. The good news is that you can discover other important digital terms at Marketin1on1 website.